Tag: Lalaina Rabary
Mom & baby: Spread goodwill
November 13, 2024Lalaina Rabary
Q. How can I use holiday marketing to reach customers?
By Lalaina Rabary
A. The holidays are approaching fast! With upticks in purchasing, social media engagement and more, now is the time for DME providers to begin preparing to connect with their clients and expand their client base. Here are some strategies to make the most of the season and tap into the market more meaningfully.
Festive email marketing campaigns: Holiday-themed emails that showcase DME products as...
Mom & baby: Create connection
October 16, 2024Lalaina Rabary
Q. How can I effectively market breast pumps to moms?
A. As a marketing expert and a mom, I understand the nuanced approach needed for promoting breast pumps effectively. For DME providers looking to capture their market share in this niche, the strategy goes beyond mere product placement—it’s about creating an inviting and supportive environment that speaks to the needs of mothers.
First, reaching the right audience and referral sources is key. DME providers should...
Mom & Baby: Respond to demand
September 16, 2024Lalaina Rabary
Q. Which mother and baby product category should DME providers invest in?
A. New York Fashion Week might not immediately bring medical devices to mind, but this year, alongside luxury handbags and couture dresses, wearable breast pumps made a notable appearance. Since the debut of the first wearable breast pump in 2018, the market has grown significantly. In 2023, the global wearable breast pump market was valued at $555.35 million and is expected to expand at a compound annual growth...
Branding: Put your name on display
December 22, 2015Lalaina Rabary
A. After my first day at the American Society on Aging conference in Chicago, I was shocked. More than 3,000 professionals were in attendance and many that I spoke to were unfamiliar with HME. Throughout each conversation, I would put a smile on my face and eagerly describe the acronym and quick snippets of what our industry is about—quality products and passionate service to those in need (emphasis on seniors). This message resonated quickly and soon my conversation partners were nodding...
Branding: Spread the gospel
November 25, 2015Lalaina Rabary
A. Brand evangelists are your business's greatest fans. They not only purchase your products and services, but spread your message throughout their circles of influence. They log onto Facebook and Twitter to gush about positive experiences they had at your store, share photos of your products on Instagram and submit 5-star ratings on Google and Yelp.Brand evangelists believe in what you do, value what you stand for and can propel you to a new level of success. Additionally, brand evangelists can...
Branding: Tap resources at hand
October 22, 2015Lalaina Rabary
A. Building a brand can be overwhelming for small business owners when line items for marketing compete with payroll costs. With strategy and keen execution, businesses of all sizes can build a brand without breaking their budgets.Enlist your customers as consultants To create a unique brand that stands apart from the competition, you have to know what your business does best. Instead of hiring a pricy consultant, enlist your customers. Have an open discussion with them regarding how they feel...
Branding: Be that company
September 25, 2015Lalaina Rabary
A. Coca-Cola, Nike, McDonald's, Apple.These one-word business names represent some of the most well-known brands in the world. When you read these brand names, what do you envision? Do you immediately know what each company does? How each brand makes you feel? If you can quickly answer these questions, it is clear each brand has made an impact on your life. Often, communication professionals and businesses simplify a brand into colors, taglines and logos. Although these elements are important,...
Reporter's notebook: Drive Twitter traffic up, not away
July 27, 2015Tracy Orzel
The HME industry has picked up on Twitter and Dave Bargmann, senior consultant at A/R Allegiance Group, likes what he sees.When used correctly, Twitter allows providers to communicate with consumers and increase brand awareness in 140 characters or less. However, gaining followers isn't as easy as losing them.Here are some tricks and tips from Bargmann and others to get the most out ofTwitter.Increasing traffic—the good kindFor providers looking to build followers, Lalaina Rabary suggests fielding...