Mom & Baby: Respond to demand

Q. Which mother and baby product category should DME providers invest in?  

A. New York Fashion Week might not immediately bring medical devices to mind, but this year, alongside luxury handbags and couture dresses, wearable breast pumps made a notable appearance. Since the debut of the first wearable breast pump in 2018, the market has grown significantly. In 2023, the global wearable breast pump market was valued at $555.35 million and is expected to expand at a compound annual growth rate (CAGR) of 8.55% from 2024 to 2030. 

Key factors driving this growth include increased consumer awareness, initiatives promoting exclusive breastfeeding for the first six months, and a rising number of working mothers with young children. Post-pandemic, many mothers who left the workforce are returning, with labor force participation among mothers of young children reaching 70% as of March 2023. 

Wearable breast pumps, within the broader mother and baby product category, are gaining popularity among mothers who want a practical solution to continue breastfeeding while juggling daily responsibilities with greater freedom and flexibility. Their growing adoption is also supported by expanding insurance coverage from both public and private insurers. This trend is reinforced by the Affordable Care Act, which mandates that new mothers receive an electric or manual breast pump. 

With more companies entering the market, a variety of models are available at different price points, making these innovative devices increasingly accessible. 

For distributors and retailers, investing in wearable breast pumps represents a strategic opportunity to expand product offerings and address the evolving needs of modern mothers. By adding these advanced, convenient solutions to your inventory, you can meet the demands of this growing market and support mothers in balancing breastfeeding with their busy lives. 

Lalaina Rabary is marketing manager, North America, Momcozy. Reach her at lalaina@momcozy.com.