Tag: Momcozy
Mom & baby: Spread goodwill
November 13, 2024Lalaina Rabary
Q. How can I use holiday marketing to reach customers?
By Lalaina Rabary
A. The holidays are approaching fast! With upticks in purchasing, social media engagement and more, now is the time for DME providers to begin preparing to connect with their clients and expand their client base. Here are some strategies to make the most of the season and tap into the market more meaningfully.
Festive email marketing campaigns: Holiday-themed emails that showcase DME products as...
Mom & baby: Create connection
October 16, 2024Lalaina Rabary
Q. How can I effectively market breast pumps to moms?
A. As a marketing expert and a mom, I understand the nuanced approach needed for promoting breast pumps effectively. For DME providers looking to capture their market share in this niche, the strategy goes beyond mere product placement—it’s about creating an inviting and supportive environment that speaks to the needs of mothers.
First, reaching the right audience and referral sources is key. DME providers should...
Mom & Baby: Respond to demand
September 16, 2024Lalaina Rabary
Q. Which mother and baby product category should DME providers invest in?
A. New York Fashion Week might not immediately bring medical devices to mind, but this year, alongside luxury handbags and couture dresses, wearable breast pumps made a notable appearance. Since the debut of the first wearable breast pump in 2018, the market has grown significantly. In 2023, the global wearable breast pump market was valued at $555.35 million and is expected to expand at a compound annual growth...
Momcozy, 1 Natural Way partner
May 6, 2024HME News Staff
LOS ANGELES – A new partnership aims to provide mothers with easy access to free Momcozy breastfeeding equipment and accessories through insurance reimbursement facilitated by 1 Natural Way, a DME provider that specializes in the needs of new mothers. The partnership kicked off on May, coinciding with the launch of 1NW’s new platform to facilitate the procurement of breastfeeding equipment and supplies. “This synergistic collaboration between Momcozy and 1NW represents a significant...