Tag: Mom-and-Baby
Mom & baby: Spread goodwill
November 13, 2024Lalaina Rabary
Q. How can I use holiday marketing to reach customers?
By Lalaina Rabary
A. The holidays are approaching fast! With upticks in purchasing, social media engagement and more, now is the time for DME providers to begin preparing to connect with their clients and expand their client base. Here are some strategies to make the most of the season and tap into the market more meaningfully.
Festive email marketing campaigns: Holiday-themed emails that showcase DME products as...
Mom and baby market gains exposure
November 27, 2019Tracy Orzel
ATLANTA-While women's health products have always been a Medtrade mainstay, the emerging mom-and-baby market has received a lot more attention in recent years.In 2017, the Owlet Smart Sock 2, a device that tracks babies' heart rates and oxygen levels, won the Provider's Choice Gold Award; at this year's Medtrade Spring, a battery powered heating blanket took bronze.“Those two products, and more, have shown that HME providers can creatively tap into the mom and baby market,” said Kevin...