Mom & baby: Spread goodwill 

Q. How can I use holiday marketing to reach customers? 

By Lalaina Rabary 

A. The holidays are approaching fast! With upticks in purchasing, social media engagement and more, now is the time for DME providers to begin preparing to connect with their clients and expand their client base. Here are some strategies to make the most of the season and tap into the market more meaningfully.  

Festive email marketing campaigns: Holiday-themed emails that showcase DME products as practical gifts for caregivers and new parents can resonate well. Featuring product bundles, gift guides, or holiday discounts can appeal to consumers who make holiday purchases based on seasonal promotions. Highlight essentials like wearable breast pumps or ergonomic supports, with a clear call-to-action to capitalize on time-sensitive offers. 

Social media promotions: Social media is essential to your holiday marketing strategy. Run giveaways or themed contests that encourage followers to share caregiving stories or their favorite DME products and how they make an impact on their daily lives. Content focused on self-care for caregivers can build loyalty. 

Targeted ads for caregiver gifts: Consider running targeted ads to caregiving demographics on platforms like Facebook and Instagram. Therapeutic wraps or postpartum recovery items can be promoted with limited-time holiday discounts to capture interest. This strategy is especially effective given that online shopping spikes by 20% to 30% during the holiday season. 

Holiday-themed content: The holidays can be a challenging time for caregivers. Develop supportive content or host virtual workshops with organizations in your area that speak to key topics such as stress management tips or maintaining routines while traveling. These resources not only provide value but also build trust with your audience.  

By leaning into strategies that acknowledge and support caregivers, DME providers can build brand loyalty and attract new clients during the holiday season. Thoughtful, stats-driven campaigns will keep your products top of mind while spreading goodwill and enhancing market reach. 

Lalaina Rabary is marketing manager, North America, Momcozy. Reach her at lalaina@momcozy.com.