Tag: Breast Pumps
Addressing gaps in women’s health care
December 18, 2024Tracy Orzel
Recent years have seen a marked increase in attention to women's health, signaling a transformative shift in the health care landscape that challenges long-standing norms.
A crucial aspect of this shift is the recognition that women are not simply "small men," says Nikki Jensen, vice president of Essentially Women, a division of Waterloo, Iowa-based VGM Group.
Data suggests that the next five to 10 years will bring substantial opportunities for the development...
Mom & baby: Embrace innovation, sustainability
December 10, 2024Lalaina Rabary
Q. What trends can we expect to see in 2025 for the maternity and baby market?
A. As families welcome new life, the demand for products that make this precious stage easier, safer and more sustainable continues to grow. For DME suppliers focused on the maternity and baby market, 2025 presents a unique opportunity to connect with modern parents and caregivers in meaningful ways. By embracing innovation, sustainability and holistic care, suppliers can play an essential role in supporting families...
Aeroflow applauds Wisconsin coverage expansion
November 14, 2024HME News Staff
ASHEVILLE, N.C. – Aeroflow Health is celebrating ForwardHealth Wisconsin’s newly announced Expanded Breast Pump Coverage Policy giving Wisconsin Medicaid and Medicaid Managed Care’s more than 1 million subscribers increased access to vital services such as breast pumps. The revised policy now includes coverage for any members if they are in the third trimester of pregnancy or have given birth; have indicated they intend to feed or are currently feeding their infant human milk; and...
Survey: More work needs to be done to support pumping in workplace
October 30, 2024HME News Staff
ASHEVILLE, N.C. – Eighty-two percent of working mothers say their workplace could provide more support for breast pumping, according to a new survey from Aeroflow Breastpumps.
Aeroflow Breastpumps surveyed 667 mothers who have had children within the past two years and are working while breast pumping.
Improved access to private pumping rooms, better maternity leave policies, and an increased acceptance of pumping at work would enable moms to more easily meet and exceed their...
Mom & baby: Create connection
October 16, 2024Lalaina Rabary
Q. How can I effectively market breast pumps to moms?
A. As a marketing expert and a mom, I understand the nuanced approach needed for promoting breast pumps effectively. For DME providers looking to capture their market share in this niche, the strategy goes beyond mere product placement—it’s about creating an inviting and supportive environment that speaks to the needs of mothers.
First, reaching the right audience and referral sources is key. DME providers should...
Mom & Baby: Respond to demand
September 16, 2024Lalaina Rabary
Q. Which mother and baby product category should DME providers invest in?
A. New York Fashion Week might not immediately bring medical devices to mind, but this year, alongside luxury handbags and couture dresses, wearable breast pumps made a notable appearance. Since the debut of the first wearable breast pump in 2018, the market has grown significantly. In 2023, the global wearable breast pump market was valued at $555.35 million and is expected to expand at a compound annual growth...
Aeroflow Health supports new moms in VA
May 20, 2024HME News Staff
ASHEVILLE, N.C. – Aeroflow Health is now serving the Virginia Medicaid population with lactation consultations. The company’s partnership with the state Medicaid program and its managed care organizations will connect new mothers to a network of lactation consultants and other maternal health services at little to no cost for them. “Aeroflow’s mission is to improve postpartum health outcomes for new mothers,” said Nicole Peluso, IBCLC, CD, CAHPE, Manager of Lactation...
Momcozy, 1 Natural Way partner
May 6, 2024HME News Staff
LOS ANGELES – A new partnership aims to provide mothers with easy access to free Momcozy breastfeeding equipment and accessories through insurance reimbursement facilitated by 1 Natural Way, a DME provider that specializes in the needs of new mothers. The partnership kicked off on May, coinciding with the launch of 1NW’s new platform to facilitate the procurement of breastfeeding equipment and supplies. “This synergistic collaboration between Momcozy and 1NW represents a significant...
Aeroflow celebrates new breast pump law
April 23, 2024HME News Staff
ASHEVILLE, N.C. - Aeroflow Health celebrates the passage of LB 1215, a new law that ensures every woman in Nebraska’s medical assistance program will be provided an electric breast pump. The law, sponsored by state Sen. Ben Hansen, also provides new mothers with 10 visits with lactation consultants starting no later than Jan. 1, 2025. “Aeroflow has been steadfast in its mission to broaden access to care and medical supplies for new mothers across all income levels, and we are proud to...
Healthy Baby Essentials gets passed down to next gen
September 15, 2023Theresa Flaherty, Managing Editor
NEW BEDFORD, Mass. – After growing his breast pump business, Healthy Baby Essentials, “tenfold” since its inception, Jeff Goldshine is handing the reins to his son, Willie Goldshine.
Healthy Baby got its start as Lactation Consultants in 2012, when it stepped in to fill a void when Invacare exited the breast pump market. Jeff Goldshine approached competitor Enos Home Medical to develop a breast pump business, eventually adding www.breastpumps.com.
“The...