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Reporter's notebook: Drive Twitter traffic up, not away

July 27, 2015Tracy Orzel

The HME industry has picked up on Twitter and Dave Bargmann, senior consultant at A/R Allegiance Group, likes what he sees.When used correctly, Twitter allows providers to communicate with consumers and increase brand awareness in 140 characters or less. However, gaining followers isn't as easy as losing them.Here are some tricks and tips from Bargmann and others to get the most out ofTwitter.Increasing traffic—the good kindFor providers looking to build followers, Lalaina Rabary suggests fielding...

Dave Bargmann, Lalaina Rabary, tweet, twitter