Solve for X: Creating Relationships in an AI and Data-Driven Climate

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With the official dissolution of a global health emergency, in-person business meetings are becoming the norm again, just like how we left them in 2020. Or are they? Artificial intelligence (AI) is changing the way business is conducted everywhere and in every industry.

But can AI replace a smile or a handshake, or is the art of face-to-face encounters diminishing? Mounting pressure to continually incorporate data driven business solutions is forcing us all to adapt to the new player or risk being left in the dust.

Forming Effective Relationships

The need to create human relationships exists in all of us. And businesses are no different. Relationships are the common thread in all successful companies, where the same story is woven throughout each of their beginnings; everything hinges on relationships. Solid relationships and network development are the keys to unlocking our potential to showcase and execute what we do best: patient care.

Finding the Time

Opportunities to create efficiencies are investments worth pursuing. We recognize the importance and value of creating positive relationships with our referral sources, but time is limited. How can we be sure the little time we do spend developing relationships is going to pay dividends? For example, say you spent considerable time showing an office how you can be a great partner with them in patient care and everything goes well. Can you be sure that you spent time where it matters most, or could you have spent the same time elsewhere resulting in a bigger impact? After all, time is money.

Aggregating and assimilating data like this on your own can be time consuming and expensive, which is counterproductive to our goal of creating efficiencies and saving time. Thankfully, VGM has a solution for our members that can be trusted to provide industry-leading medical equipment claims data. VGM members invest in VGM Market Data to quickly and confidently understand exactly where they need to be spending their valuable time.

Strategically Allocating Your Assets

Investing in a quality data resource will help you quickly identify high-volume referral sources, define market share capture by practitioner, and understand the competitive landscape—all with accuracy and confidence. VGM has built a reputation of delivering high-quality, reliable resources that give our members a business edge. VGM Market Data is no exception.

Where does the rubber meet the road? How do we create the efficiencies necessary to accomplish our wildly audacious business goals? We all want the opportunity to tell our business story, but to whom? Are we telling our story to the right audience? Are we spending the appropriate amount of time in front of the right people?

Leaving Your Legacy

Business growth, market capture, and ultimately increased revenue are all goals we strive for and are pressured to achieve. There’s nothing inherently wrong with maintaining a book of business, but most of us strive to leave a positive legacy, and not simply a financial one.

Each of us, regardless of our role, leaves a legacy. We all impact the lives of patients, employees, and their families. We impact the communities we serve, the offices and suppliers we work with, and the lives they touch. We are part of something bigger than ourselves with the work we do. It’s not a matter of leaving a legacy, but the kind of legacy we are leaving.

From the humble person in the role wearing every single hat and keeping the train on the tracks to the laser-focused individual who has spent years honing their skills and blazing a trail of referral-producing relationships, we can all benefit from a data-driven, strategic approach.

View the full article in "VGM Playbook: Business Solutions to Optimize Success in DMEPOS."