VGM promotes Thwaits, prioritizes customer success
By HME News Staff
Updated 4:18 PM CST, Wed February 19, 2025
WATERLOO, Iowa – VGM Group has promoted Barry Thwaits to the newly created role of executive vice president, customer success, for VGM & Associates. Thwaits will continue to develop a long-term vision for coordinated communications and strategies that help VGM’s customers scale their businesses, including aligning services across sales teams to create a seamless customer experience for HME providers. “VGM has an ongoing responsibility to our members and partners to provide the highest levels of problem solving and innovation to keep our customers ahead of the market,” said Lindy Tentinger, president of VGM & Associates. “Barry's experience both at VGM and previously in the industry positions us for the changing landscape our members and partners are facing.” Thwaits joined VGM in 2022 and most recently served as senior vice president of business development for VGM & Associates. He brings extensive experience in global account management and strategic sales growth from his previous roles in the Medical, Sleep & Home Respiratory business at Philips; Nanowave Air, a division of Dynamics; Ebb Therapeutics; Verustat/Sleep 8; and Inova Labs. In the coming months, VGM will also look for a corporate account executive with substantial experience in the HME industry to join Thwaits’ team.
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