SageHome hits stride
By Liz Beaulieu, Editor
Updated 8:21 AM CDT, Fri August 16, 2024
ATLANTA – SageHome’s new CEO, Joe Gorman, believes his accomplishments as COO have laid the groundwork for propelling the company into a period of accelerated growth.
Gorman spent much of his three years as COO building an infrastructure for SageHome that included applying “big company best practices” that he learned while helping Home Depot build its at-home services business.
“Stepping into the CEO role now, I have a big advantage in that I really know all the people in the organization, and I really know how the infrastructure was built,” he said. “So, I can think about growth in a quicker manner and do that more efficiently than in the past.”
Gorman replaces Brian Hutto, who he co-founded SageHome with. Hutto has been appointed vice chairman of the company’s board of directors.
That infrastructure – which includes “a real VP level staff,” fully built supply chain function and more – was being finalized in the early part of 2024 at the same time two acquisitions were also being finalized. But by the middle of this year, however, things are more “normalized,” Gorman says, paving the way for SageHome’s next phase.
“We’ve built a really nice platform, and as we look toward the first quarter of 2025, there are some strategic acquisitions that are on the radar for us,” he said.
SageHome, which partnered with Cairngorm Capital Partners in 2022, has acquired five companies since its inception, most recently Colorado Living and Safe Showers in 2023. The acquisitions have increased its footprint to a total of 23 states and solidified its presence in the “wet space,” but the company is now experimenting with vanities and other components of the bathroom, Gorman says.
“It seems to be a solution the customer is after,” he said. “You’re spending thousands on a shower, but you have 15-year-old floor? We do have options for that in a couple of states.”
SageHome is also looking beyond the bathroom to the rest of the home, particularly stairlifts and ramps.
“The strategy there is simple: We want to be with the customer on their aging-in-place journey,” he said. “There might be a year or two in between (the need for a bathroom mod and a stairlift), but we’ll be there.”
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