Aeroflow responds to increasing interest in CBD

ASHEVILLE, N.C. - Aeroflow Naturals, a division of Aeroflow Healthcare, wants to give customers a “trusted avenue” to navigate the largely unregulated field of cannabidoil (CBD) products.

“You have hundreds, if not thousands of new products from just as many companies and manufacturers flooding the market, and that's caused a lot of confusion,” said Jason Ivey, emerging markets specialist. “For more than 18 years, we've provided our patients with support in navigating the world of home health care and we feel that with the CBD market we can take that same approach to help consumers make an informed decision.”

Aeroflow launched the new division, which offers tinctures, balms, capsules and topicals, last month.

With the industry still in its infancy, it's all too common to find a product's contents mislabeled, or touted as a magical cure-all, says Ivey. Aeroflow Naturals partners with companies that maintain strict and transparent quality control standards, and provide third-party lab tested products that feature a certificate of analysis detailing their contents.

“We think consumers should understand exactly what they are putting in their bodies before they purchase it,” he said. “There's been quite a lot of interest in how products are manufactured, and people looking for information, which is good.”

CBD products are currently only approved by the U.S. Food and Drug Administration to treat epilepsy, but they are widely used to treat pain, anxiety and a host of other ailments.

“There's still a lot clinical research to be done,” said Ivey. “We are still looking at this product segment and how it relates to what our mission is as a company, which is to provide high quality care.”