Tag: VGM Forbin
In brief: Prior auth burden, VGM Forbin president, JANZ acquisition
January 19, 2024HME News Staff
WASHINGTON – CMS has finalized a rule that sets requirements for Medicare Advantage organizations and other programs to improve the electronic exchange of health information and prior authorization processes and reduce burden on patients, providers and payers.
The agency estimates its Interoperability and Prior Authorization Final Rule (CMS-0057-F) will result in $15 billion in estimated savings over 10 years.
“When a doctor says a patient needs a procedure, it is essential...
VGM Forbin names Price as new president
January 17, 2024HME News Staff
WATERLOO, Iowa—VGM Forbin, a VGM Group company, has named Cassi Price as its new president.
Price previously worked at VGM Forbin in 2011, holding multiple roles from web marketing specialist to director of marketing and sales.
“Cassi brings a deep knowledge and experience in web services,” said Brian Jones, president of group services, who serves as the senior leader of VGM’s marketing agencies, Forbin and Two Rivers Marketing. “With her...
VGM Forbin gets refresh
June 26, 2023HME News Staff
WATERLOO, Iowa – VGM Forbin has launched a refreshed brand identity that includes a new logo, website and messaging. "I am thrilled to launch a refreshed VGM Forbin into the marketplace," said Lindy Tentinger, president of VGM Forbin. "To us, this is not just about modernizing our look and feel, but better articulating the problems we solve for our customers, as well as a renewed commitment to be a leader in our industry, driving creativity and innovation.” The refreshed brand identity,...
Be a ‘big fish’ when it comes to security protocols
December 16, 2022Theresa Flaherty, Managing Editor
WATERLOO, Iowa – Now, more than ever, it’s important for HME providers – no matter how small – to pay close attention to cybersecurity to protect themselves and their patients, says Jesse Farris, IT director for VGM Forbin.
A breach can happen to anyone at any time. Case in point: Wright & Filippis, a large regional provider, was recently hit with a ransomware attack.
“Health care data is the most valuable data there is,” he said. “If you...
Session recap: If you built it, update it
October 19, 2021Tracy Orzel, Contributing Writer
ATLANTA - When it comes to e-commerce, there are plenty of pitfalls for providers to fall into, including “set it and forget it” websites. HME News spoke to Medtrade East speakers, VGM’s Cassi Price, director of marketing and sales, and Lindy Tentinger, president, about what to prioritize and how to keep customers coming back.
HME News: How has the pandemic changed online shopping?
Cassi Price: Consumers have gotten used to some niceties that came up during the pandemic, such...
Tentinger leads VGM Forbin
February 16, 2021HME News Staff
WATERLOO, Iowa – Lindy Tentinger, formerly senior vice president of marketing for VGM & Associates, has transitioned to president of VGM Forbin. In her previous role, Tentinger managed marketing and strategic growth efforts for multiple VGM brands to better serve their members and vendor partners. She launched the Industry Matters podcast, a member-exclusive Playbook series, a new website for vgm.com and a quarterly buyer’s guide. “I am honored and thrilled to lead Forbin in...
VGM Forbin to oversee VGM Technologies
February 21, 2020HME News Staff
WATERLOO, Iowa - VGM Technologies will transition to the VGM Forbin Portfolio. The partnership will build upon the service offerings of both groups, and allow greater personalization to fit market demands, including a customized consultation process and deeper connections with suppliers. “We are really excited to be able to serve our healthcare customers in this capacity,” said VGM Forbin president Will Cousin. “Building on what VGM Technologies started, our team is energized to...
Own your online rep
April 1, 2019Theresa Flaherty, Managing Editor
If you're still in the dark when it comes to what's being said about your business online, it's time to shine a light on it, says Christina Throndson, vice president at VGM Forbin.“Whether it's good, bad or indifferent, make sure you own your presence and it's up to date,” she said. “That's low hanging fruit.”Throndson spoke with HME News recently to offer a few basic pointers for managing your online presence.Google itIf you Google your business and you see “Do you...
Providers cultivate online customer reviews
February 15, 2019Theresa Flaherty, Managing Editor
YARMOUTH, Maine - Most HME providers have some sort of online presence, but it's important to manage that presence, particularly reviews of their businesses, experts say.Google, Yelp and Facebook are among the most widely used tools for reviewing products and businesses, and a lot's at stake. VGM Forbin's Christina Throndson says 70% of consumers trust online reviews as much as they trust a family member's opinion.“Reviews have an incredible impact on your end users and making sure they can...
Cyber attacks? Providers say they're armed
June 9, 2017Theresa Flaherty, Managing Editor
YARMOUTH, Maine - A recent ransomware attack on healthcare organizations in more than a dozen countries served as reminder to HME providers of the importance of investing in cyber security.
Unlike a typical computer attack, in which hackers steal data, a ransomware attack involves using malicious software to encrypt documents, images and other files, essentially holding them hostage until the victim pays to have them unlocked.
“I like to think we've been vigilant all along,”...