Tag: Tim Donovan
Customer financing: Meet expectations
September 3, 2019Tim Donovan
A. Today's consumers bring high expectations to health and wellness purchases. In a recent study we conducted, we learned that while most consumers are ultimately satisfied with their health and wellness purchase decisions, they are less satisfied with the decision-making process and their financial experience. Improving the financial experience can be a good way to help increase customer satisfaction and grow your business.Understand their financial needsIn the transactional environment of medical...
Customer financing: Make it easy to pay
July 25, 2019Tim Donovan
A. Medical equipment and supplies can be expensive purchases and customers may face high out-of-pocket costs depending upon their insurance coverage. This can leave customers faced with hard decisions as they try to figure out how to pay for the equipment and supplies they want and need. They may:• choose less expensive products or equipment that may not meet their medical needs,• pay with a credit card they depend on for other expenses,• shop around for the lowest cost product, or• delay...
Customer financing: Choose your partner wisely
July 1, 2019Tim Donovan
A. Perhaps recent customer payment experiences left you saying, “There has to be a better way.” Maybe you've been having challenges in your business with customers not being able to get the equipment they want or need due to cost or lack of payment options. If so, then it might be time to explore a healthcare financing partner. Here are some factors you should consider when making this important decision.Does this financing partner add value to my business and my customers?No matter what...
Customer financing: Offer options as advantage
May 31, 2019Tim Donovan
A. In a crowded market like medical equipment, it can be hard to stand out. As customers are faced with more choices, identifying and understanding the target audience for your products is important. Recently we completed a generational health study which shed light into how each generation pays for care. We learned that customers in each generation can struggle to pay out-of-pocket healthcare and equipment costs. When insurance coverage for equipment decreases, customers may be more inclined to...