Tag: SCA Personal Care
Wound care success starts with the skin
July 27, 2015John Andrews
The wound care market encompasses a wide range of conditions, products, services and healthcare settings, so it has sufficient versatility for the home medical equipment provider to maintain a healthy business. In fact, it may have the widest cross-marketing potential for retail sales to the public and professionals, market specialists say.Comprised of skin care, incontinence, wound management and support surfaces, the wound care category covers patients with various chronic conditions and serves...
Award winners strut their stuff
December 1, 2014John Andrews
ATLANTA - With an eye on increasing provider awareness and interest, representatives from five companies showed off their winning entries from the 2014 HME Innovative Retail Product Awards at a Medtrade panel discussion.The goal is to get more creatively produced, retail-friendly products into the HME environment, said session moderator Jim Greatorex, president of Black Bear Medical.“The five judges selected products they felt displayed innovation, marketing potential and a high chance of winning...