Tag: Rob Baumhover
Paint the 'American health dream'
May 29, 2018Guest Commentary
Recent consumer lifestyle changes have made active clients a focus in our industry. People are looking to be more proactive in their wellness regimes and are looking for products to help them do that. Although this is an overall positive shift, it's also a challenging one for our industry: trying to balance the varying needs of this particular consumer group and bring them the products they need. These active consumers lie at many points on a large spectrum—some are just kick-starting more...
For home access, train yourself to add-on
September 22, 2017Guest Commentary
One of the biggest missed opportunities we see in our industry is the lack of incremental (or add-on) sales. For example, your home accessibility patient comes in for their stair lift, but there are several other products this person should also have to live safely and happily—grab bars, mobility products, ADLs, bath safety, etc. Many customer service people feel uneasy with this process; they feel like they are hawking product. But really it's about making your customers safe in their home....
VGM ready to retail
April 28, 2017HME News Staff
WATERLOO, Iowa - VGM has leased a retail storefront to create a Retail Training Lab at the upcoming Heartland Conference. Located across from the convention center, the 1,100-square-foot showroom will feature healthcare products and display ideas. VGM's online marketing agency, Forbin, will also be in the showroom discussing online marketing tactics and trends to help providers reach their target audience. “We're proud to enhance Heartland Conference attendees' experience by offering...
Manufacturers 'buy-in' to retail
October 11, 2013Liz Beaulieu, Editor
ORLANDO, Fla. - More than 20 manufacturers submitted products for the inaugural Innovative HME Retail Product Awards at Medtrade, a sign that providers aren't the only ones who see promise in retail, organizers say.“We're seeing a lot of buy-in from providers, but also from manufacturers,” said Rob Baumhover, director of retail programs for The VGM Group and lead architect of the show's Retail Design Center. “There's been more activity. Providers are looking for new products to...