Tag: Public relations
PR stands for pathetic response
April 26, 2010Liz Beaulieu, Editor
Scattered throughout this issue are news stories about public relations.
There's a Q&A in General News with David Ball, whom the New England Medical Equipment Dealers (NEMED) Association has hired to pitch positive new stories about the HME industry to the local media. Then there's a story in Rehab about Michael Frisby, whom AAHomecare has hired to raise awareness of the mobility industry in the Beltway.
There are other PR-related activities going on, too—lots of them. Industry associations...
PR stands for pathetic response
April 15, 2010Liz Beaulieu, Editor
Scattered throughout our May issue, which we shipped off to the printers today, are news stories about public relations.
There's a Q&A in General News with David Ball, whom the New England Medical Equipment Dealers (NEMED) Association has hired to pitch positive new stories about the HME industry to the local media. Then there's a story in Rehab about Michael Frisby, whom AAHomecare has hired to raise awareness of the mobility industry in the Beltway.
There are other PR-related activities going on,...
Public relations
March 3, 2010Crystal Wright
Q. How should I handle unexpected calls from reporters?
A. Most people like seeing their name in print or having their 15 minutes of fame on TV. If you're trying to sell a product or you're a celebrity looking to reinvigorate your image, having an unexpected run-in with the press is great. But if you're a trade association, Fortune 500 company or a politician, you want to think twice if not three times before talking to reporters unprepared.
It's the oldest trick in the journalism book: Reporters...