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Telemarketing: It's easy to run afoul of rules

June 19, 2015Theresa Flaherty, Managing Editor

A lawsuit alleging Lincare violated telemarketing laws highlights just how complicated attracting new patients can be. “As a general rule, DME providers are clueless as far as telemarketing laws,” said Jeff Baird, chairman of the Health Care Group at Brown & Fortunato. To be sure, there's a lot to keep track of. In addition to Medicare statute and supplier standards, there are also federal and state “Do Not Call” laws and HIPAA marketing restrictions. Even national...

Jeff Baird, Lead generation, Prism Media, Telemarketing