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Medtrade

'Innovation' boosts HME retail

March 20, 2015John Andrews

LAS VEGAS - To jumpstart the HME retail market, sometimes all it takes is a new way of thinking. For instance, just making a product easier for customers to buy can dramatically increase sales.That is what Mariah Griffith, vice president of sales and marketing for Vista, Calif.-based BioMedical Life Systems, did with the Rebound Health OTC TENS unit. A winner of the Innovative Retail HME Award at last year's Medtrade Spring show, Griffith simply made the product easier to buy and easier to use.“TENS...

BioMedical Life Systems, Mariah Griffith

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