Tag: Katlyn Bourget
Social Media: Make the investment
August 28, 2017Katlyn Bourget
A. When considering hiring a social media professional to help your business there are a few questions you may need answered. How do I justify this person's salary? How is this going to help my business? What is my business going to gain from using social media as a marketing tactic? To help answer these questions, keep these objectives in mind:Consider the customer journey. ROI in social doesn't always have to mean a sale. What are your business objectives? Align your social media goals accordingly....
Social Media: Meet them where they are
July 31, 2017Katlyn Bourget
A. Social media influencers, bloggers, online news and podcasts are the new newspapers and magazines. And while these outlets are a bit different from the traditional print publications that used to run the media world, similar tactics are needed to make sure your content has the best chance to be seen.Over the years, we've seen a shift in the industry from PR and social media as separate tactics, to working hand in hand. When thinking about your PR strategy, it's important to include social media...
Social Media: Harness the pixel
June 26, 2017Katlyn Bourget
A. If you're new to the Facebook advertising world, a Facebook pixel is probably the last thing on your mind. But, it shouldn't be. The pixel has been a game changer when it comes to advertising on Facebook, allowing your content to get in front of the right audience.How does it work?You can find your pixel code in Facebook Ads Manager. You will then need to add the Facebook pixel code into the original code of your website. I would recommend working with a social media professional and web developer...
Social Media: Target the right consumer
May 23, 2017Katlyn Bourget
A. In the age of social media, the way consumers engage with businesses and products has changed. Where once a disgruntled customer had to call to leave feedback, now they can simply leave a review on Facebook or send a tweet about their experience. Not only are consumers using social media, but statistics show that they are using these platforms to make healthcare decisions by reading reviews, persuasion by advertising, and asking their friends and family for recommendations.Social media advertising...