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What adds value? Katherine Royster has ideas

December 21, 2020Liz Beaulieu, Editor

WINTER HAVEN, Fla. – Katherine Royster, 3B Medical’s new vice president of sales and marketing, always has cost top of mind from her years working on the provider side of the HME industry. “I’m always framing things in terms of what something costs the HME provider,” said Royster, who previously worked for Classic SleepCare in California, now part of AdaptHealth. “I always have that questioning voice, ‘Does it add value?’ Sometimes manufacturers...

3B Medical, Katherine Royster, Portable Oxygen Concentrator (POC)

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