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On the Editor's Desk

Do you know who you are?

July 27, 2012Liz Beaulieu, Editor

I got a good reminder, during Invacare Media Day this week, that “image is everything.” (Don't even pretend you don't remember the Andre Agassi/Canon commercial that brought that quote into the world!) As part of media day, Lou Slangen told us how much Invacare and its image have changed over the years. Let's just say, in 1979 this was how the company described what it did: “Making products for invalids.” Today: “Making life's experiences possible.” These conjure...

Image, Invacare, Marketing

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