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On the Editor's Desk

Live blogging from HME Business Summit: Don't settle for second class

September 14, 2010Liz Beaulieu, Editor

Steve Serra of Henry Ford Health Products is talking about how providers can expand the role of HME in the healthcare continuum. Serra says the traditional role of HME has been about providing equipment and supplies, it's been about serving primarily acute patients, and, unfortunately, it's been about not getting reimbursed for professional services. Henry Ford had some research done and found that customers dislike HME stores. They think home medical equipment is embarrassing. They don't view the...

Healthcare continuum, On The Editor's Desk, self-health

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