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Elmora Pharmacy gets in the game

January 31, 2014Theresa Flaherty, Managing Editor

ELIZABETH, N.J. — He may not be playing, but in the lead up to Super Bowl 2014, Ben Hertz touted his HME offerings using the Twitter hashtag #SuperBowl.The tweet: If you're in town for the #SuperBowl and need medical equipment of supplies, call us! We can deliver to you!“I am pretty involved in social media, so I put out things no matter how far fetched they might be,” said Hertz, store manager of Elmora Pharmacy. “If I get a call for a wheelchair rental or a knee scooter...

Ben Hertz, Elmora Pharmacy, social media