Tag: Christina Throndson
Marketing: Let customers do the talking
August 18, 2021Christina Throndson
Q. How can we show off our success stories to other customers to build trust?
A. Success stories can get real complicated, real fast. You could spend ages collecting stories, writing content, and finding the best ways to appeal to existing and potential customers. But there’s an easier way to go about it.
Let your customers do it for you.
Checking reviews is second nature for customers these days, even when it comes to health care. That means half the work is done—they’re...
Marketing: Speak to their pain points
July 7, 2021Christina Throndson
Q. How do I build relationships with referral sources?
A. I won’t lie. This one can be tricky, because when reaching out to referral sources, there’s often a gatekeeper to “woo” first. The information you’re trying to get to physicians, assistants, RNs and discharge planners probably has to go through a receptionist or office manager before it gets to your intended audience.
The best way to do this is to ensure the information you provide speaks to...
Marketing: Help them think of you
June 8, 2021Christina Throndson
Q. How can I stay "in front" of customers while we are still social distancing?
A. When you hear “stay in front of the customer,” you might first think of web and social media marketing tactics. True, these are important. You want customers to find you. But the best place to start is to leverage your expertise to “stay in front” of a patient’s pain points.
In our last article, we discussed Harold, a new CPAP user, and suggested ways to build a relationship...
Marketing: Offer solutions before they are needed
May 12, 2021Christina Throndson
Q. How can I maintain relationships with customers?
A. Are you providing the information patients need to know after a purchase? It’s a question that businesses, especially in DME, need to consider. Patients rely on experts to tell them what to do, and if they’re not getting information from you, they’ll start looking elsewhere. Relationship building is vital for DMEs today, as we’ll learn in Harold’s story below.
Harold has...