Tag: Moxie
VGM’s Two Rivers Marketing, Moxie merge
January 18, 2024HME News Staff
WATERLOO, Iowa—VGM Group merged two of its marketing agencies, Two Rivers Marketing (2RM) and Moxie, effective Jan. 1. The combined team, which will operate as part of Des Moines, Iowa-based 2RM, expands the services and capabilities that each agency has been known for, the companies say. Moxie’s client roster will join 2RM and benefit from a more comprehensive range of services, including channel marketing, public relations and content strategy, brand strategy, and media buying, they...
Diversity, Equity & Inclusion: Think progress, not perfection
July 8, 2022Jen Gilbert
Q. What is the difference between equity and equality?
A. Today, the work toward creating more diverse and inclusive workplaces usually includes a discussion of equity, as well. This is why the vernacular shifted from “diversity and inclusion (D&I)” to “diversity, equity, and inclusion (DEI).” Equity and equality are two different concepts.
Equality suggests the distribution of equal resources to everyone, whereas equity means resources are distributed based on what each...
Marketing: Speak to their pain points
July 7, 2021Christina Throndson
Q. How do I build relationships with referral sources?
A. I won’t lie. This one can be tricky, because when reaching out to referral sources, there’s often a gatekeeper to “woo” first. The information you’re trying to get to physicians, assistants, RNs and discharge planners probably has to go through a receptionist or office manager before it gets to your intended audience.
The best way to do this is to ensure the information you provide speaks to...
Marketing: Help them think of you
June 8, 2021Christina Throndson
Q. How can I stay "in front" of customers while we are still social distancing?
A. When you hear “stay in front of the customer,” you might first think of web and social media marketing tactics. True, these are important. You want customers to find you. But the best place to start is to leverage your expertise to “stay in front” of a patient’s pain points.
In our last article, we discussed Harold, a new CPAP user, and suggested ways to build a relationship...
Marketing: Offer solutions before they are needed
May 12, 2021Christina Throndson
Q. How can I maintain relationships with customers?
A. Are you providing the information patients need to know after a purchase? It’s a question that businesses, especially in DME, need to consider. Patients rely on experts to tell them what to do, and if they’re not getting information from you, they’ll start looking elsewhere. Relationship building is vital for DMEs today, as we’ll learn in Harold’s story below.
Harold has...
VGM launches Moxie
January 14, 2021HME News Staff
WATERLOO, Iowa – VGM Group has merged three of its marketing and events businesses into one business called Moxie. Hellman, a marketing agency acquired by VGM in 2018, has joined VGM Marketing and VGM Events, bringing 30 professionals together. “We are very excited to introduce Moxie,” Christa Miehe, the company’s president. “This strategic alignment blends three very talented teams and allows us to expand our capabilities and offer current and new clients a broader...