AAH launches advocacy videos, toolkit 

WASHINGTON – AAHomecare has launched a new video campaign highlighting the impact of HME through the story of Brandon, a young professional and quadriplegic whose journey, the association says, is a testament to the freedom, independence and purpose that HME makes possible. 

AAHomecare created two targeted video resources to help HME stakeholders showcase the industry’s value: a 4.5-minute mini documentary for consumers and the public; and a short advocacy video for payers and legislators. 

“Our industry is more than equipment; we improve independence, provide dignity and maximize health outcomes where people prefer to live – home,” said Tom Ryan, president & CEO of AAHomecare. “These videos are a testament to the incredible role our industry plays in the health care continuum and why policies must support continued access to care.” 

AAHomecare has also launched a “Value of Homecare Toolkit” on its website with video links and distribution guidance, social media content, talking points, industry data and email templates for outreach. 

Additionally, the association has launched a public-facing web page for people who use HME and their caregivers to learn more about home care and help protect access. 

“The HME industry has an incredible story to tell,” adds Ashley Plauché, senior director of brand marketing at AAHomecare. “"HME changes lives every day, and this campaign provides additional tools we can use to ensure our role and impact is recognized, valued, and protected." 

AAHomecare says stakeholders can: 

• Share the mini documentary on social media to highlight the real-world impact of home care; 
• Use the advocacy video in meetings with policymakers to demonstrate the impact of policies and reimbursement; and 
• Leverage the toolkit to amplify the industry’s message and drive action.