Tag: Beth Cox Hollingsworth
Medtrade preview: Embrace robust online and social media presence
October 23, 2015John Andrews
ATLANTA - As the HME industry shifts from being primarily government contractors to private sector business establishments, HME companies need to use every tool necessary to reach consumers.
Presenters at Medtrade 2015 understand the need for HME providers to get linked into consumers and are offering sessions to help the industry become more tech savvy. Among the programs this week are “Why Your HME Website Delivers No Orders,” “Is Your Dealership ROBO and Mobile Ready?”...
Medtrade preview: Embrace robust online and social media presence
October 23, 2015John Andrews
ATLANTA - As the HME industry shifts from being primarily government contractors to private sector business establishments, HME companies need to use every tool necessary to reach consumers.Presenters at Medtrade 2015 understand the need for HME providers to get linked into consumers and are offering sessions to help the industry become more tech savvy. Among the programs this week are “Why Your HME Website Delivers No Orders,” “Is Your Dealership ROBO and Mobile Ready?” and...
LinkedIn: Check the pulse
February 20, 2015Beth Cox Hollingsworth
A. Reading and sharing articles related to work can help stimulate business ideas and inspire solutions to the biggest challenges. LinkedIn Pulse is an online news service that allows you to follow “influencers,” “channels” or “publishers” based on your interests, and receive interesting content in a one-stop online destination.By following Pulse contributors, you can tailor the feed to show the news and articles that interest you most. To get started, you will...
LinkedIn: Be specific
January 23, 2015Beth Cox Hollingsworth
A. Building your LinkedIn profile page is time-consuming, but the process will help you think deeply about your talents. What skills and personal touches do you offer your patients? What advice can you contribute to fellow professionals online? The results of this reflection will boost your LinkedIn profile and contribute to your company's overall marketing message.Here are three things you can do to make your profile stand out.Change Your TitleMost people on LinkedIn use the default job title and...
LinkedIn: Make it personal
December 23, 2014Beth Cox Hollingsworth
A. LinkedIn provides a social platform to connect with HME professionals throughout the country. While some use the social networking site to look for new work opportunities, it can also be used as a tool to discuss day-to-day business challenges, find solutions and share your expertise. Whether you're already using LinkedIn or considering making a profile for the first time, here are three steps to making it work for you.Make your profile great It's easy to skimp over creating a quality profile,...