Tag: Advertising
Short takes: PSP Homecare, Quantum Rehab
February 10, 2017HME News Staff
Rancho Cucamonga, Calif.-based PSP Homecare has launched a targeted marketing strategy featuring new radio, online and direct mail advertising. “We are all very excited to now be positioned to start a greatly expanded advertising campaign for our products and services, all supported by our own new dedicated call center,” said Michelle Ricco, CEO of Proto Script Pharmaceutical Corp, the parent company of PSP Homecare…Exeter, Pa.-based Quantum Rehab will have a theme of “To Be As...
An ad does not an article make
July 3, 2013Liz Beaulieu, Editor
We like to use the phrase “separation of church and state” to describe the relations between the sales and editorial teams here at HME News.
This means that the editorial team goes about writing stories—including stories about advertisers—without being influenced by the sales team. If Jo-Ellen Reed, our sales rep for the West coast, says, “Liz, you can't write that story about ABC Manufacturer, because it will make them upset and make them possibly pull their...
TV ads show and tell
March 22, 2013Elizabeth Deprey
PORT CHARLOTTE, Fla. - While most retailers sell products, retail HME providers have to sell themselves, says provider Chris Wagner.“People don't know about the products we have, but it's easy to frame that in a commercial,” said Wagner, who opened Port Charlotte, Fla.-based Health Source with his wife, Melonie, and his business partner, Phillip Bane, late last year.Health Source focuses on home modifications, and also offers lift chairs, scooters, power wheelchairs, orthotics and wound...
Scooter Store shakes up advertising strategy
September 26, 2010Liz Beaulieu, Editor
NEW BRAUNFELS, Texas - The quintessential TV ads from The Scooter Store--the ones that inform viewers that they may qualify for power chairs or scooters at little or no cost to them--will become a thing of the past as part of a new campaign.
"The previous campaign was more of a straightforward, just-the-facts-ma'am campaign," said Doug Foster, the chief marketing office at The Scooter Store. "The new campaign is an opportunity for us to capture the power mobility benefit, and do it in a tone and...
Scooter Store launches new branding strategy
August 23, 2010HME News Staff
NEW BRAUNFELS, Texas - The Scooter Store announced this week that it will be working with an integrated group of advertising and marketing agencies to "shape a new brand strategy" for the company.
"This plan will include a new campaign promoting the life-enriching benefits of power mobility solutions while motivating, inspiring, cultivating trust and more fully defining the company brand," The Scooter Store stated in a release. "It will also lower the cost of customer acquisition through a sharper...