Roscoe Medical speeds into retail

STRONGSVILLE, Ohio - Roscoe Medical went from a scattered handful of retail products to a full line with its recent acquisition of Los Angeles-based Revolution Mobility.

“We've talked about emphasizing retail for a while and we saw this as a quick way of speeding up that process,” said Paul Guth, president and CEO of Roscoe Medical. “We're intent on delivering to our customers additional products that they can sell to help their businesses.”

Revolution Mobility sells bath safety, mobility and personal care products and aids to daily living under the brand name Viverity. It also offers pre-packaged products in planogram sets of various sizes.

Roscoe Medical plans to put its “full resources” behind growing Viverity, Guth says.

“They're a known entity, but we're bigger than they are and we have a larger network than they have,” he said.

Roscoe Medical also plans to expand the Viverity line, first with an over-the-counter finger pulse oximeter sometime later this year, Guth says.

“They don't really have any respiratory focused items,” he said.

More growth is in store, Guth says. Last summer, Roscoe Medical was acquired by a new private equity firm, Tenex Capital Management, giving the company renewed financial and operational support.

“We were looking for someone eager to make more investment in the industry,” he said. “I give these guys credit—five months after they bought us, we made this acquisition.”

Revolution Mobility is Roscoe Medical's second acquisition in as many years. In 2012, it bought Current Solutions, a manufacturer of TENS devices.

“We're excited about continuing to invest in the industry to help grow it,” Guth said.