NOVA Medical launches test drive certification

LOS ANGELES – NOVA Medical Products has launched its NOVA Test Drive Center Certification designed to empower independent pharmacies and HME retailers to increase retail traffic and drive sales of the company’s rollator walkers. “Many people are skeptical or even fearful of using a walker,” said Sue Chen, CEO. “We believe that providing customers with the opportunity to personally experience the life-changing benefits of our rollators is crucial in empowering them to make informed decisions. By offering an in-store Test Drive program, independent pharmacy owners and HME retailers can infuse joy into the process of buying a walker, differentiate themselves from competitors, and build even stronger customer relationships.” By transforming the product selection process into an engaging “Test Drive” experience, retailers can reduce the stigma, help customers find the proper fit, and create a more positive, informative and inclusive customer journey, the company says. As a Certified NOVA Test Drive Center, retailers will receive a package of marketing materials to support their efforts, including window and wall clings, floor stickers, door decals, digital and print marketing tools, and hang tags for their in-store Test Drive units. Additionally, these centers will be featured with priority placement on NOVA’s dealer locator map. To qualify for the program, retailers must already be qualified SuperNOVA dealers. Stores must also maintain a diverse inventory of rollator models and accessories to showcase customization options and have at least two staff members complete the NOVA MVP video training program and be ready to facilitate Test Drives.