Tag: Nova Medical Products
In brief: CRT advocates make case, patients want tech, Masimo pairs with Google
September 20, 2024HME News Staff
WASHINGTON – Complex rehab stakeholders converged on Capitol Hill on Sept. 10 to boost support for legislation that would improve access to titanium or carbon fiber wheelchairs.
The group met with legislators and staff from 49 Congressional offices Sept. 9-10 to move H.R. 5371 forward and seek support for a Senate companion bill that is expected to be introduced soon.
“Our CRT leaders made a strong impression across The Hill that included reaching a high proportion of...
NOVA Medical launches test drive certification
September 19, 2024HME News Staff
LOS ANGELES – NOVA Medical Products has launched its NOVA Test Drive Center Certification designed to empower independent pharmacies and HME retailers to increase retail traffic and drive sales of the company’s rollator walkers. “Many people are skeptical or even fearful of using a walker,” said Sue Chen, CEO. “We believe that providing customers with the opportunity to personally experience the life-changing benefits of our rollators is crucial in empowering them to...
Are HME providers overcoming retail reticence?
November 13, 2023John Andrews
The concept of retail is not new for the HME industry. Its past stretches back decades, though it has had trouble gaining traction among providers. That may finally be changing, however, as attitudes become more receptive and opportunities continue to grow.
Tim VanAntwerp, director of retail services for Waterloo, Iowa-based VGM, says overall numbers may not indicate robust retail growth across the industry, but those individual companies adopting a retail component appear to be on the upswing,...
Retail: Make marketing your mission
April 6, 2021Sue Chen
Q. Now that members of my local community are getting vaccinated for COVID-19, what are ways we can best market our products and services to encourage people to shop and spend in our stores?
A. Marketing is the vehicle and primary communication tool to drive your retail sales. Therefore, without a marketing plan, you won’t have a strong sales strategy. In an era when consumers are bombarded with marketing and advertising just about everywhere they look and hear, the appeal, purpose and authenticity...
Retail Opportunity: Shift from selling to empowering
March 10, 2021Sue Chen
Q. My staff is afraid of “selling” to our customers. How do I get them over the stigma of selling HME products?
A. The answer is simple, because we are not “selling” anything - we are empowering. As HME retailers, our mission is my “Golden Rule of HME Retail”: empower every customer with engagement and education.
This rule is also what customers want. In fact, 97% of consumers...
Retail opportunity: Open your website front door
February 10, 2021Sue Chen
Q. My website really needs an overhaul, but it feels overwhelming. What do I need to focus on to make my website work for my retail HME store?
A. Your website is the front door of your business. Most of your potential and existing customers will go to your website to learn about your business, connect with you and find your location. Just as someone forms an opinion about your store from the physical appearance and how they are greeted and treated when they come in, the...
Retail opportunity: Ensure safety, communication
January 12, 2021Sue Chen
Q. As an HME retail store, what are the three most important things I need to do in this COVID retail reality?
A. No retailer could have planned for 2020. It was crazy and unprecedented.
When stay-at-home and lockdown orders rolled out in March and April, the HME industry, including retailers and providers, were deemed essential businesses and able to stay open. Even so, there were limitations that required continuous shifting and pivoting to keep the HME store open, surviving and thriving.
Here...
Spin retail 180 degrees
February 14, 2014Jennifer Keirn
LAS VEGAS - Sue Chen spends more than half of each year on the road, visiting providers to preach the gospel of HME retail.
But Chen isn't a retail consultant; she's the CEO of Nova Medical Products, a Calif.-based manufacturer of mobility, bath safety and independent living products, and an enthusiastic advocate of retail's potential for her provider customers.
The retail “transformations” she says she's provided for more than 1,000 providers nationwide will fuel...
In brief: MACs miss standards, health spending stays low
January 10, 2014HME News Staff
BALTIMORE - Medicare Administrative Contractors (MACs) failed to meet one-quarter of CMS's performance standards, according to a new report from the Office of Inspector General (OIG). “Given the billion of dollars awarded to Medicare Administrative Contractors and the critical role they play in administering the Medicare program, effective oversight of performance is important to ensure that they are adequately processing claims,” the OIG states. The OIG based its findings on a performance...
Finnegan Medical Supply carries Nova Medical
January 9, 2014HME News Staff
LITTLE ROCK, Ark. - Finnegan Medical Supply is now carrying Nova Medical Products, including colorful and patterned walkers, canes, mobility accessories and bath safety equipment, the company announced Jan. 7. Finnegan Medical was attracted to Nova Medical by its Glamor line of mobility accessories, according to the release. “Most of the ambulatory products we normally see are gray or black and boring,” said Su-Lauren Wilson, CFO at Finnegan Medical, in a release. “Nova brings you...