Tag: wellness equipment
An Active Life that appeals to everyone
September 26, 2014Leah Hoenen
PORTLAND, Maine - Provider Jim Greatorex wanted to bust the stigma that you have to be ill to buy something from an HME store. The owner of Black Bear Medical has just completed a major rebranding of the store's retail division, naming it This Active Life, giving it a new look and adding an e-commerce website offering goods to active people of all ages.“We aren't just looking at the senior market—we wanted a brand to appeal to everybody,” he said. “We hired a branding...
Griffin sports
September 26, 2014Leah Hoenen
CHARLOTTE, N.C. - To fulfill its mission of treating the families of its clients like family, Griffin Home Health Care has launched a new division, Griffin Sports, Health & Wellness. Now, when families come in to pick up Dad's new wheelchair, they can find a knee brace for an injured student and some fitness gear to help her recover.“It dawned on me that we were missing a huge chunk of your family, specifically folks that are very much interested in wellness,” said Richie Griffin,...