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November 16, 2015Tracy Orzel

In our December HME NewsPoll, we asked readers if they look outside the industry for business ideas. I'm not going to spill the results (yet), but one of my favorite topics to write about is marketing tips and techniques, mainly because they can be applied to multiple business models, in and outside of the HME industry. Of course, there are always some necessary tweaks—but the rules generally remain the same. I recently spoke to Justin Racine, marketing and e-commerce manager at Geriatric Medical,...

Mailers, Marketing