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What’s your brand? Fill in the blank!

April 29, 2021Theresa Flaherty, Managing Editor

Mastectomy boutiques are in a position to empower breast cancer survivors to live “fully and beautifully,” says Dana Donofree, founder of AnaOno, a post-mastectomy clothing designer, and a survivor herself. To do that, providers need to engage with survivors through the three pillars of marketing: commerce, content and community, she says. “View your activity through these three pillars to determine the who, the what, and the why,” said Donofree during her recent EW...

Branding, Dana Donofree, Women's Health