Tag: Commercial
Pride launches multi-pronged campaign for power recliners
July 21, 2020HME News Staff
EXETER, Pa. - Pride Mobility has launched a new marketing campaign for its VivaLift! power recliners that includes TV commercials airing in July, August and September. Based on internal intelligence, the company has geotargeted areas in the following states for the commercials: Florida, Illinois, North Carolina, Ohio and Pennsylvania. The campaign also includes digital teaser ads on Facebook and Google, as well as direct mail pieces, in those areas. “When conjuring up the VivaLift! campaign...
Insurance
July 22, 2010Weston Millward
Q. I own the commercial building that houses my HME store. How do I make sure they're both insured properly?
A. When a new vehicle is purchased, the registered owner is the same as the named insured—they match. Should an accident occur, since the registered owner and the named insured are the same, coverage applies and the carrier will protect the named insured. It's something that most people don't even think about because it is so basic.
However, every year, we review hundreds...