Pride launches multi-pronged campaign for power recliners
By HME News Staff
Updated Tue July 21, 2020
EXETER, Pa. - Pride Mobility has launched a new marketing campaign for its VivaLift! power recliners that includes TV commercials airing in July, August and September. Based on internal intelligence, the company has geotargeted areas in the following states for the commercials: Florida, Illinois, North Carolina, Ohio and Pennsylvania. The campaign also includes digital teaser ads on Facebook and Google, as well as direct mail pieces, in those areas. “When conjuring up the VivaLift! campaign it was very clear to me we needed to reach our consumers through every medium,” said Rhonda Perko, vice president of marketing at Pride Mobility. “Whether through print, in-store, digital, social media or streaming television, we are always looking for ways to provide our consumer with the full experience of the brand journey. Our strategy behind this campaign was to harness consumers' needs for a power recliner and to create a smart, strategic and cheeky campaign that delivers a journey, tells a story and is presented at all touch points of consumer contact.” The commercials tell the story of a neighbor who gets a VivaLift! Atlas Plus and makes their neighbors across the street envious. The campaign coincides with the VivaLift!'s increased weight capacity of 400 pounds.
Comments