Wellcare launches preferred program
By HME News Staff
Updated 10:17 AM CDT, Mon May 15, 2023
TAMPA, Fla. – Wellcare, the Medicare brand of Centene Corp., has announced the launch of a preferred Medicare sales and distribution partnership program that it says will strengthen sales, enhance customer experience and improve quality. "As Medicare Advantage and Part D marketing regulations continue to evolve, Wellcare is taking a two-pronged approach to our sales and distribution efforts," said Rich Fisher, Wellcare's Medicare CEO. "In addition to leveraging proprietary channels, we aim to strengthen quality relationships with key strategic partners that deliver excellent customer service, higher retention rates and higher 'lifetime value' (LTV). We are pleased to announce our preferred sales and distribution partnership program to deepen our relationships with select Medicare-focused digital health companies to offer high-quality plans and benefits to best meet the needs of our members and those eligible for Medicare." Wellcare plans to announce the first sales and distribution partnerships in 2023. As of March 31, 2023, Wellcare serves about 1.3 million Medicare Advantage and 4.5 million Medicare Prescription Plan (PDP) members across all 50 states in the U.S.
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