VGM makes key leadership appointments  

WATERLOO, Iowa – VGM & Associates has named Krista McNurlen senior vice president, business operations, and promoted Mandi Rodgers to vice president, marketing. McNurlen was previously senior vice president, marketing, since April 2021. In her new role, she will be responsible for ensuring the collective focus of the team is on VGMA’s strategic objectives for the future. She will work to develop KPIs and scoreboards, milestones, communication and more. McNurlen first joined VGM in 2017 as director of marketing, key accounts and services. “We are extremely excited for Krista’s new role,” said Lindy Tentinger, president of VGM & Associates. “Krista continues to demonstrate a strong passion for strategic planning and execution of key business objectives, and her ability to work collaboratively across the entire VGM building will undoubtedly serve VGM for the greater good. We look forward to having Krista lead VGM & Associates into a new era.” Rodgers has been with VGM since 2017 and with VGM & Associates since 2019. In her new role, she will lead and guide the marketing team in creative standards, marketing and communications to simplify the VGM story, develop materials for the member success team, build on the strength and influence of the VGM brand, and more. "We are extremely excited for Mandi to step into this new role,” said Dave Lyman, senior vice president of sales. “Her extensive background and ability to forge meaningful connections align seamlessly with our commitment to delivering effective business solutions to our VGM members. Mandi’s new role will undoubtedly contribute to the continued growth and success of VGM & Associates."