VGM Fulfillment primed for larger role 

WATERLOO, Iowa – Peter Martin, VGM Fulfillment’s new president, sees the company as an important “strategic partner” in a CPAP market that has seen its share of supply chain challenges in the past few years. 

Martin, who has an engineering background and has 20-plus years of experience working at large companies, was previously group vice president – food supply chain for Target, which he calls a “$20 billion grocer.” 

“I believe VGM Fulfillment has the opportunity to play a larger role in driving reliability in the supply chain,” he said. “Whether it’s food or essential medical care, you have to understand there is a customer and a patient at the end, and you need to have the inventory on hand to make sure you can service them.” 

Martin replaced Jeremy Stolz, who is now CEO of VGM Group and who launched VGM Fulfillment in 2009 and led the company’s growth to four warehouses in Waterloo, Iowa; Nashville; Phoenix; and Shiremanstown, Pa.   

While at Target, Martin significantly expanded the company’s food capabilities during the COVID-19 pandemic, when people were more likely to eat at home. 

“Similar to the health care industry, the food supply chain was stretched,” he said. “Food grew really rapidly in those years – 39% – and we had to expand the food supply chain to support that growth.” 

How did Martin do it? By leveraging technology, data analytics, automation and more. 

“We did it by increasing the capacity of the assets we had – we had 15 distribution facilities around the country,” he said. “We did it by expanding our footprint, buying and building additional facilities, and working with transportation to respond to that growth.” 

That playbook will benefit VGM Fulfillment, which supports hundreds of customers nationwide not only for CPAP resupply but also CGM distribution. 

“We need to grow with our customers,” he said. “We’re in a really great spot today (with our four warehouses), but we also have to look long term for opportunities to expand.”