Training & education: Keep customers in the loop

A. These days, people have constant access to the Internet. Smart phones and tablets make it easy to stay connected while on the go. Businesses that directly interact through social media have the opportunity to reach new customers and strengthen relationships with current customers through education. Educating your customers will allow consumers to build a relationship with your brand.

Social media will enable you to project your brand image across many different platforms. While each platform has its own unique environment, it is important to remember to project a consistent, core brand message.

Here are some ways you may use social media marketing to help educate your customers:

Share creative information 

It is important to look for new ideas, information and stories to add value and keep people engaged.  Often, vendors can assist with new product updates and disease state information.  Personal experiences from your customers about products or the difference someone on your staff made may be of interest to your audience.  

Provide incentives

Providing consumers with information they can't get anywhere else or prizes for winning a contest will motivate individuals to continue to look for the latest and greatest you have to offer.

Keep customers in the loop

Upload pictures, answer commonly asked questions, give a sneak peek of a new product. You can also inform them of events you're hosting. Whether it's a giveaway, an open house or an educational seminar, social media provides a chance to tell your customers and their friends and family about these opportunities.

Caroline Pinney is national education and training manager for Juzo. Reach her at 800-222-4999 or cpinney@juzousa.com.