Tomorrow Health 'magnifies impact’

NEW YORK – About a year after closing its medical supply business, Tomorrow Health has added key executives to increase the uptake on the company’s “full stack technology business,” which now includes e-prescribing. 

Tomorrow Health announced in April that it had made three hires, including Craig Thompson as general manager and senior vice president of sales, who is charged with growing the company’s referral and provider network. 

“Our HME relationships are pivotal to us,” said Thompson, whose experience includes positions at Abbott, Alto Pharmacy and more recently Getlabs, where he was chief commercial officer. “We continue to build out the networks we’ve already established and find ways to provide more value.  We’re really looking to take our technology and streamline operations for (providers) and add additional tools like e-prescribing.” 

Tomorrow Health, whose platform connects health plans, physicians and HME providers, also added Gabriela Perez, formerly of Big Health, as chief commercial officer and Peter Saul, formerly of Butterfly Network, as director of provider growth. 

The company’s evolution into more of a tech business positions it to do three things for providers, according to Vijay Kedar, co-founder and CEO: drive their growth (through new orders), improve their operational efficiency (through clean orders) and support their data analytics (through benchmarks like timeliness of deliveries). 

“We streamline the complex, manual processes of working with a myriad of health plans and the challenges of their different benefit designs and authorization requirements to, ultimately, better serve patients and help providers get paid,” he said. 

Tomorrow Health, which Kedar says has “technology in our DNA,” initially developed its platform for its own supply business, but the company realized it could increase its impact on the HME industry with a narrower focus. 

“We came out as a tech-enabled supplier ourselves because we believed that it was important to understand what was broken in the patient journey and take accountability for that,” he said. “But as the business evolved and we worked with more health plans and got to know more suppliers across the ecosystem, it became very clear that we could magnify our impact by enabling and empowering the rest of the supplier community.”