The shaping of Cody Verrett

NASHVILLE, Tenn. – Cody Verrett, an industry veteran who has worked on both the manufacturer and provider aisles of the complex rehab industry, has joined Permobil to lead new growth initiatives for the company. Here’s what Verrett, vice president and general manager for the Americas region, had to say about what has shaped his career so far, and what that means for Permobil and the complex rehab industry. 

HME News: In a press release announcing your new gig, you said it was an exciting time to be joining Permobil. Why? 

Cody Verrett: Two years ago, Permobil restructured into a regional structure, and a new and diverse leadership team for the Americas has been assembled. I’m thrilled to be a part of this high caliber team. We will be leveraging the recent increase in R&D investment as part of some new and exciting confidential initiatives that are currently underway. 

HME: You’ve worked for a number of manufacturers in the complex rehab industry, including Motion Composites, Shoprider/Pihsiang and Quantum Rehab. At Shoprider, you led the creation of the ROVI division and conceived of the X3 power base with Motion Concepts. How do these experiences influence what you bring to the table for Permobil? 

Verrett: In my 24 years in the business, I’ve been fortunate to learn from many different stakeholder perspectives and work with some brilliant people. This has helped to shape innovations that have gone on to make a positive difference in the lives of others, and I plan to do the same at Permobil. 

HME: You’ve also worked on the provider side, for ATG Rehab before it merged with United Seating & Mobility to form Numotion. 

Verrett: I’ve been lucky to work alongside and learn from some of the best ATPs, clinicians and consumers, all of whom have shaped my strong appreciation for what matters most to them. 

HME: From your new perch at Permobil, where do you see the complex rehab industry changing shape in the next five to 10 years. 

Verrett: I think the future is bright. I don’t think it will be an easy path, as we must vigorously defend and advocate for meaningful CRT legislation. But as the industry keeps pushing innovation forward and health care continues to see the value in promoting independent living and giving customers the tools that they need to be contributing members of society, I’m hopeful.