Synapse taps former AdaptHealth exec for COO role
By HME News Staff
Updated 4:16 PM CST, Wed February 19, 2025
SKOKIE, Ill. - Synapse Health has appointed Shaw Rietkerk as COO to lead the company’s core operations and revenue cycle management. Previously, he served as COO of AdaptHealth, where he was instrumental in the company’s rapid growth by optimizing operations and RCM through technology implementation and process improvement. At Adapt, he was also a supplier partner in Synapse’s initial risk-based model launch, gaining firsthand insight into how Synapse can strengthen suppliers in a value-based care environment, the company says. Prior to Adapt, Rietkerk served as executive vice president and general manager at Brightree. “Shaw is a respected industry veteran who understands the challenges our supplier partners face in a rapidly evolving DME landscape,” said Cory Roberts, co-founder of Synapse Health. “His unique experience with both Adapt and Brightree gives him rare insight into the complexities suppliers of all sizes face in transitioning to value-based care. With Shaw leading our operations, we will strengthen and expand our collaboration with partners to ensure their success within the Synapse model.”
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