SpinLife executes on ‘growth playbook’

NEW CASTLE, Del. – SpinLife has opened its first brick-and-mortar location, a project that began with its acquisition of True Mobility in 2021 and culminated with the recent grand opening of a rebranded and completely redesigned showroom. 

SpinLife is what Pattiann McAdams, senior vice president and general manager, calls “a relationship-driven retailer who happens to transact online and over the phone” to provide a range of mobility equipment. 

“That’s how the company started,” she said, “but we do feel a physical presence, with the right brand, is critical.” 

The 1,100-square-foot location has been transformed into a “state-of-the-art” showroom with touch screens to view and order SpinLife products, demo a functional ramp, view a swatch wall for lift chairs with 100 fabric and color options, interact with numerous merchandising displays, and more, according to McAdams.  

Physical locations are part of the “growth playbook” for SpinLife, McAdams says, and New Castle has been a test site for the company. SpinLife plans to transform another acquired company in Rochester, N.Y., as its second physical location early next year. 

“We have seen how SpinLife can dominate without (physical locations), but we want to see what we can do with a multi-channel strategy and a larger footprint,” she said. 

Michael Castoria, who owned True Mobility, primarily a home accessibility company, and who is now the director of channel development for SpinLife, says the partnership with SpinLife and the new showroom are a win-win for customers in the 75- to 100-mile radius the company serves. 

“Not a lot has changed, in terms of the service and personal touch we provide,” he said. “What has changed is the breadth of what we can offer them and, quite frankly, the financial assistance we can offer them as part of a larger company.” 

That breadth of offerings includes SpinLife products that customers are touching and feeling for the first time, Castoria says. 

“For a lot of customers, that makes a big difference,” he said.