Permobil collabs with Swedish designer
By HME News Staff
Updated 10:59 AM CDT, Tue May 17, 2022
STOCKHOLM – Permobil has launched a collaboration with the fashion brand Lou Dehrot and Swedish designer Louise Linderoth to challenge attitudes and inspire others to see possibilities in every individual. The collaboration’s first project is a T-shirt that delivers the message, “My capability is not based on your assumption.” “We need more people like Louise, who want to inspire people to think differently and challenge the way we look at things,” said Martinus Rönnerman, vice president of group communications at Permobil. “As a company, we want to create value for people and society at large, as it is through diversity that we can influence attitudes and create change. Through the initiative, we can empower Louise in her work as a fashion designer. Together, we want to drive change and create greater diversity and inclusion.” The T-shirt has been launched with a campaign headlined by six people using wheelchairs, all role models from Sweden, Denmark, Germany and the Netherlands who are share their unique stories. A limited number of T-shirts are available to order from Permobil.
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