PE firm acquires orthotics platform
By HME News Staff
Updated 10:27 AM CDT, Wed September 4, 2024
NEW YORK – The Bansk Group, a private equity firm, has acquired Foundation Wellness, a consumer health and wellness platform that includes specialty orthotics brands and footcare solutions designed to relieve pain and enhance comfort and performance. Headquartered in Wadsworth, Ohio, Foundation Wellness brands include PowerStep, Currex, Foot Petals, Flat Socks and Doctor Hoys. "As we see consumers increasingly focus on health, wellness and fitness, along with an aging U.S. population seeking to live a more active lifestyle, demand for effective, pain-relieving orthotic solutions is poised for long-term, secular growth," said Chris Kelly, senior partner at Bansk Group. "For nearly 90 years, Foundation Wellness has built a reputation for prioritizing the health and wellness of consumers. We look forward to leveraging our track record in the consumer health sector to capitalize on strong demand for Foundation Wellness' clinical orthotics offering and thoughtfully expand the company's platform in adjacent categories." Bansk Group's investment in Foundation Wellness marks the firm's third consumer health care platform investment and fifth transaction in less than three years.
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