OxyGo hosts first expo

ORLANDO, Fla. - OxyGo, a manufacturer of portable oxygen concentrators, hosted its first Oxygen EXPO2 2020 in January, positioning itself as an industry thought leader.
“What I really wanted was a place where providers could come together and talk about what they're doing that works, or what's not working, so we can learn from each other's mistakes,” said CEO Victoria Marquard-Schultz.
The one-day, providers-only event included a keynote session by Franck Rahagi, MD, MH, FCCP, director of respiratory care at Cleveland Clinic Florida Hospital and Clinic, on advances in pulmonary medicine. Other sessions delved into the future of portable oxygen and technology, as well as ways to improve patient outcomes—and how to do so with competitive bidding and insurance restrictions in mind.

There were also experiential stations in between sessions. For example, at the “Let's Get Social” station, attendees used their phones and scan codes to download social media apps. Participants were then taught how to create a Facebook post, how to get stock images, where to place text, and how to create a call to action.
“Providers don't do a whole lot on social media, but their demographic is all over Facebook,” said Marquard-Schultz. “A lot of people don't have a dedicated marketing team, so we had a lot of cool hacks and tricks to show providers.”
The idea for the expo was a natural progression, says Marquard-Schultz. Last year, OxyGo hosted a few smaller events and the demand for education only grew.
“It was very much, 'Oh, hey, I'm getting another question about marketing. Oh, hey, I'm getting another question about the best way to track my assets. Oh, hey, I'm getting another question about what's happening in the industry,'” she said. “It was not rocket science.”