Numotion joins Coan's team

BRENTWOOD, Tenn. - When Brett Barczak spoke with Paralympic gold medalist McKenzie Coan for the first time, he knew she was going to be “a really good fit” as Numotion's newest spokeswoman.

“She's an amazing athlete and has a great personality,” said Barczak, chief marketing officer of Numotion.

Numotion is banking on Coan's athleticism making her “a very visible face” with the upcoming 2020 Paralympics in Tokyo.

Coan, a three-time gold medalist swimmer and world record holder, will share her motivational insights and journey to the Paralympics via Numotion's Facebook, Twitter and Instagram accounts.

“Those are good platforms for storytelling,” said Barczak. “People are intrigued by athletes like McKenzie or people who are overcoming other challenges and accomplishing great things. Some people may have perceptions of individuals living with a disability and this just opens their eyes.”

In addition to social media, Coan says she's excited to team up with Numotion through her foundation, “Kenzie Kares,” where she visits and speaks at hospitals and schools.

“I am also planning to host swim clinics for people with disabilities and introduce them to opportunities with complex rehab,” she said. “I think it always means something more when you can see the person who is talking about complex rehab, actually utilizing their own complex rehab technologies.”

Diagnosed with Osteogenesis Imperfecta, also known as brittle bone disease, Coan received her first wheelchair from Numotion when she was two and has been a customer ever since.

“I think the biggest misconception out there is that they're not going to have what I need to go to school, or what I need to go to work, or just get around on a regular basis,” said Coan. hme