New entrant in consolidating software market

LOS ANGELES - bflow solutions, a provider of cloud-based billing software to HME providers, now has 20 users and is amped up to add more.

“We're actively promoting our application in the market,” said Ted Jones, CEO, previously of the IB Network, an accreditation consulting company.

The company has been working behind the scenes to fine tune its software since 2012 and plans to attend its first Medtrade in Las Vegas next year.

bflow believes its niche in the market is integrated software that not only provides billing but also compliance services, said Jones, who runs the company along with Eric Williams COO, who has a background in IT, and Mansfield Collins, chief legal officer.

“We have it all consolidated,” he said. “Other systems focus on just revenue and billing. That was fine before accreditation and (competitive bidding and audits) came into play. Now there are multiple organizations you're accountable to.”

Whether a provider is looking for a cleaning log for an accreditation survey or specific documentation for an audit, it only has to look in one place, Jones said.

“It eliminates finger pointing in an organization—everyone does their work using the same system—and it drives productivity enhancements, resulting in additional revenues in their back pockets,” he said.

There's still room for competition in the software market for HME, despite all the recent consolidation driven by Brightree and Mediware, Jones said.

“Providers are still looking for choice,” he said. “We're giving them that choice.”

bflow charges providers a month-to-month fee based on their claims activity. It's $199 per month for 50 claims and $.99 thereafter, or $399 per month for up to 2,500 claims with unlimited users, and up from there, Jones said.

“We're happy with the progress we're making and our customers are happy with the product and the price,” he said.