Humana rebrands home health division

LOUISVILLE, Ky. – Humana has started to transition Kindred at Home’s home health division to the CenterWell Home Health Brand in Washington, Oregon, Idaho, Nevada, Arizona, New Mexico and North Carolina. 

The insurer launched the CenterWell brand a year ago to represent its payer-agnostic health care service offerings. 

“While the CenterWell Home Health brand is new, our commitment to high-quality, compassionate care is stronger than ever,” said Andy Agwunobi, M.D., MBA, president of Humana’s home business. “Patients will continue receiving the personalized in-home care from the clinicians they’ve come to know and trust. CenterWell Home Health helps reinforce all we’re doing to expand our home health capabilities to better manage the comprehensive care needs of our patients.” 

Last August, Humana announced that it had completed the acquisition of Kindred at Home (KAH) to reinforce its commitment to invest in home-based clinical solutions that can improve patient outcomes, increase satisfaction for patients and providers, and create value for health plan partners. It also acquired onehome last year. 

The rebranded locations will now display new interior and exterior signage reflecting the CenterWell Home Health brand, and employees in these locations will receive new uniforms, apparel and other branded materials. When the rebranding is finished, CenterWell Home Health will support patients from more than 350 locations across 38 states. 

“Bringing the CenterWell Home Health brand to life in my branch has created a lot of positive energy and excitement,” said Dori Shane, executive director in Everett, Wash. “Many of our clinicians and patients connect deeply with the brand’s mission and goals, and feel that this refresh is a more accurate reflection of the quality, personalized care we’ve always delivered. The rebrand to CenterWell Home Health also creates a lot of optimism in our future because we are becoming part of a growing, national brand that’s focused on providing better experiences not only to patients and their families, but to frontline clinicians too.”